How To's

10 Steps To Your Best Direct Mail Campaign Ever

Did you know that direct mail recipients spend more time with physical ads, remember these ads more quickly and confidently, and have a stronger emotional response to the ads than their digital counterparts? It’s true. (Read the latest research on why direct mail is more memorable here.)

So if you’ve been relying solely on digital advertising, it’s time to rethink your strategy.

To help create your best direct mail campaign ever, the U.S. Postal Service has created a step-by-step guide to walk you through the basics. Check it out:

Click on image to download PDF.
Click on image to download PDF.


While we think this infographic is rad, it is missing one thing: Incorporating promotional products.

Think about it: When going through your mail, what are you most likely to look at first? A flat postcard or a big, lumpy envelope? We’re betting that you’ll reach for the large or lumpy. What’s the hidden surprise inside? You can’t help it…must open now to find out. Curiosity wins every time!

This is where promotional products come in. They can turn a traditional mail piece into a true brand building opportunity that will be kept and used. Stop simply advertising and start promoting.

Add a little bulk to otherwise flat mailings by using Bottle Sweaters, Cooling Towels, Dress-Up Magnets or Jar Openers. Or check out these Sweet Treats Direct Mailers that are perfect on their own.

However swag is added to traditional direct mail, the result is a marketing message that is more effective at getting attention, getting opened, getting noticed and getting remembered. And isn’t that the point?


There’s so much opportunity with direct mail to build your brand with continued exposure by incorporating promotional products. Let us show you how by booking an appointment by clicking here or calling us now at 248-538-4700. Mention the blog, and we’ll send you some SMART Swag as a thanks for reading!