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Forbes Expert Panel Feature: 14 Personal Branding Trends You'll See In 2022

Published: 2021-12-30 Author: Lisa Horn

Whether you’re a solopreneur or the CEO of a multinational conglomerate, personal branding is an integral part of building a reputation for the business leader as well as the image of the company. Like every year, personal branding trends emerge based on new global values or new technology. 

In the article 14 Personal Branding Trends You'll See In 2022, According To Business Leaders , Valerie Hayman Sklar, Corporate Specialties’ president, joins 13 fellow Forbes Business Council members to predict the newest personal branding trends of the new year and how to jump on them. 

Her take: “My personal branding focus for 2022 is consistency. Whether it’s participating in online communities, returning calls or providing presentations, be consistent. By representing yourself consistently in terms of brand image—also having a consistent visible presence in terms of the frequency with social media posts, blogs or email newsletters—customers and prospects know what to expect. That’s comforting.” 

Check out all the predictions here. And in case you missed Valerie’s previous feature-length editorials, view her contributions here.   

Have you considered how branded merchandise can help you build your personal brand as well as your company brand? It’s true. And our concierge service can show you how. Drop us a line at or book an appointment at Choose from quick 10-minute chats, 20-minute new product calls and 30-minute brainstorming sessions to get started.