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Forbes Expert Panel Feature: 15 Foolproof Strategies For Encouraging Repeat Purchases

Published: 2022-06-01 Author: Lisa Horn


If you’re like many business owners, you spend a lot of time, energy and money on customer acquisition. Getting that initial sale is great, of course. But what about repeat purchases and developing a loyal relationship with your customers?

In the article 15 Foolproof Strategies For Encouraging Repeat Purchases, Valerie Hayman Sklar, Corporate Specialties’ president, joins 14 fellow Forbes Business Council members to discuss their tried-and-true tips for not only getting customers interested but also holding their attention so they come back for more.

Her advice: Gift-with-purchase programs are great to incentivize repeat purchases. Thoughtfully incorporating branded merchandise into a gift-with-purchase creates goodwill and can be persuasive enough to convince customers to buy again. The perceived value of the transaction increases, as does consumer loyalty—and in some cases, e.g., The New Yorker tote bag, the item even becomes a status symbol.

Check out all the tips here. And in case you missed Valerie’s previous feature-length editorials, view her contributions here.


Do you want to add branded merch to your customer loyalty campaigns? Our concierge service can work with you to strategically build a range of incentives that will not only thank customers for their initial purchase but also reward them over time because they keep coming back.

Ready to learn more? Reach out to or book an appointment at to get started. We’ve got quick 10-minute chats, 20-minute new product calls and 30-minute brainstorming sessions to talk about all the options.