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Forbes Expert Panel Feature: 16 Simple Ways To Affordably Grow A Small Business

Published: 2022-06-14 Author: Brian Horn

There’s a common misconception that growing a small business has to be an expensive proposition. Not so. It’s possible for business owners to implement high-growth strategies while sticking to a budget. How? By focusing investment efforts to activities that cultivate and build relationships while demonstrating value. 

In the article 16 Simple Ways To Affordably Grow A Small Business, Valerie Hayman Sklar, Corporate Specialties’ president, joins 15 fellow Forbes Business Council members to discuss the successful ways in which small businesses can both develop their brand and cultivate relationships to keep the bottom line going up without breaking the bank to do it.  

Her advice: Amplify your brand through merch. Creating brand awareness is key to small business growth. One cost-effective way to get noticed and stay top of mind with prospective customers is to incorporate branded merchandise into marketing programs. Build merchandise into almost every campaign, from grand opening celebrations and outreach marketing programs to client referrals and even employee recruitment events to increase visibility and maximize ROI

Check out all the tips here. And in case you missed Valerie’s previous feature-length editorials, view her contributions here.


Ready to grow your brand visibility and your business? Our concierge service can create strategic marketing programs that amplify your company image through thoughtful curation of branded merchandise while at the same time staying on budget.

Let’s get started. Simply contact us at or book an appointment at We can do quick 10-minute chats, 20-minute new product calls and 30-minute brainstorming sessions to explore all the possibilities.