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Forbes Expert Panel Feature: 15 Essential Aspects Of Any Successful Brand

Published: 2022-11-18 Author: Lisa Horn


What’s one of the biggest tasks marketers face? Cultivating a recognizable and compelling brand that customers identify with and love. Many factors go into successful brand building, so how do you prioritize which aspects are the most necessary and have the most impact with your target audience? And how can you leverage these elements to differentiate your brand from competitors?

To help answer these questions, Corporate Specialties President Valerie Hayman Sklar joins 14 fellow Forbes Business Council members in the article “15 Essential Aspects Of Any Successful Brand” to discuss what components go into creating memorable brands and why these factors are important keys to success.

Her advice: Merch is essential for successful brand building because it can be used throughout the sales cycle to gain brand awareness, entice sales and promote loyalty. It’s a powerful addition to marketing campaigns, and can be delivered via direct mail or in person at events or sales calls. It can also be used internally with employee on boarding and teamwork initiatives to communicate and solidify company culture.

Check out all the tips here. And in case you missed Valerie’s previous feature-length editorials, view her contributions here.

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Let’s get started. Contact us at or book an appointment at to explore all the possibilities merch offers to successfully build your brand.

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