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Forbes Expert Panel Feature: 15 ‘Low-Hanging Fruit’ Actions To Help Revamp Your Customer Experience

Published: 2021-11-02 Author: Lisa Horn

Most companies strive to provide a great customer experience. But with labor shortages, supply chain issues and the normal stresses of running a business, it’s hard to find the time to address any concerns in your systems. 

What if there are ways to make improvements without taking excessive time and resources? Well, you’re in luck. 

In the article 15 ‘Low-Hanging Fruit’ Actions To Help Revamp Your Customer Experience, Valerie Hayman Sklar, Corporate Specialties’ president, joins 14 fellow Forbes Business Council members to offer simple yet effective actions to boost the customer experience. 

Her takeaway: Look at how to surprise and delight customers when a product or service is delivered and after the sale. Think about custom packaging that can be reused or repurposed and offering surprise gifts with purchase (unboxing videos). Tie a thank-you gift into the theme of the service offered. Start a loyalty program so customers can get merch. All of these elements can be branded to further connect customers to your brand. 

Check out all the tips here. And in case you missed Valerie’s previous feature-length editorials, view her contributions here.   

Are you looking for ways to surprise and delight customers? Our concierge service can help you find ways to organically integrate branded merchandise into your customer experience. 

Getting started is easy. Simply contact us at hello@corporatespecialtes.com or book an appointment at https://meetings.hubspot.com/corpspec/chat-about-swag. Choose from quick 10-minute chats, 20-minute new product calls and 30-minute brainstorming sessions to learn about all the options available.

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