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Forbes Expert Panel Feature: 16 Essential Facts Every Founder Should Know About Selling

Published: 2022-08-09 Author: Lisa Horn

For any business to thrive and not simply survive, having the ability to win people over and close the sale is essential. Not coincidentally, the members of Forbes Business Council have many years of combined experience driving amazing sales for their successful businesses. 

As a member of the Forbes Business Council, Corporate Specialties President Valerie Hayman Sklar joins 15 fellow members to talk about what they’ve learned about the selling process (often the hard way!) in the article “16 Essential Facts Every Founder Should Know About Selling.” 

Her advice: For consistent sales over time, you must have brand awareness so ideal clients think of you first instead of the competition. One of the most effective ways of boosting and maintaining awareness is branded merch. It can be used throughout the entire sales process, from customer acquisition to gift-with-purchase to loyalty programs—all of which firmly instills your brand in your customer’s mind.

Check out all the tips here. And in case you missed Valerie’s previous feature-length editorials, view her contributions here.


Ready to grow your sales and your business by adding branded merch to your sales process? Our concierge service can create strategic marketing programs to support the entire sales cycle—all with thoughtful curation of branded merchandise  

Let’s get started. Simply contact us at or book an appointment at We can do quick 10-minute chats, 20-minute new product calls and 30-minute brainstorming sessions to explore all the possibilities to heighten your brand visibility.