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Forbes Feature: Seven Tips For Building A Themed, Interactive Event Experience

Published: 2022-12-06 Author: Lisa Horn


In-person events are back. Consumers and B2B audiences alike are craving the excitement that in-person events provide. 

For brands, creating an interactive event experience is important because the more memorable the occasion, the longer attendees will remember your brand—and all the positive emotions that came from the experience.

Experiential marketing uses these memorable events as a tool to create stronger connections between brands and their customers. Want to make interactive experiences even more memorable? Use a theme.

In the feature Seven Tips For Building A Themed, Interactive Event Experience, Corporate Specialties President Valerie Hayman Sklar outlines her tried-and-true tips when choosing a theme to make sure it aligns with the experiential activity as well as the spirit of your brand. 

The takeaway? Experiential marketing is a powerful brand-building tool. By aligning your brand with an activity that customers will love and amping up the experience with a theme, your next event will be unforgettable.

Want to learn how? Read the entire article here.

Interested in incorporating a theme into your next event? Let’s chat. Through our concierge service, we can build a promotional marketing campaign that uses merch to bring your theme to life.

Contact us at or book an appointment at to get started.

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