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Forbes Feature: The Return Of Business Casual - Three Strategic Questions To Ask When Building Branded Corporate Apparel Programs

Published: 11/19/2021 Author: Lisa Horn

Spring 2020: T-shirts and joggers became the preferred work-from-home “uniform.” It was a time when we needed comfort, and wearing cozy clothes gave that sense of solace. 

But that was then; this is now. Employees are refreshing their wardrobes, and there’s never been a better time to incorporate branded corporate apparel into employee relations benefits or structured uniform programs. 

In the Forbes.com feature The Return Of Business Casual: Three Strategic Questions To Ask When Building Branded Corporate Apparel Programs, Corporate Specialties President Valerie Hayman Sklar offers three questions to consider for those wanting clarity regarding their branded corporate apparel programs:

  1. What Garments Align With Your Corporate Culture?
  2. Is Corporate Responsibility And Sustainability A Consideration?
  3. How Can You Create Opportunities To Build Community Around Your Branded Apparel?

The takeaway? Starting with a sound strategy is a sure-fire way to ensure corporate apparel and uniform programs resonate with employees and stay true to your brand. Interested to learn more? Read the entire article here.   

Ready to elevate the apparel you use in merch programs? Let’s chat. Through our concierge service, we can help you select branded apparel that both employees and customers can’t wait to wear. 

Drop us a line at hello@corporatespecialtes.com or book an appointment at https://meetings.hubspot.com/corpspec/chat-about-swag today. Choose from quick 10-minute chats, 20-minute new product calls and 30-minute brainstorming sessions to get started.  



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