Each June, the National Safety Council (NSC) encourages organizations to get involved and participate in National Safety Month (NSM)—an annual observance to educate and influence behaviors around leading causes of...
There are many advertising mediums, from television and online to print, direct mail and promotional products. But which of these media has the best ability to get your customers to...
Step aside traditional marketing. Experience marketing is the new integrated marketing model, according to this article published by Chief Marketer. Article co-authors Sarah Eck-Thompson and Brook Jay, co-founders of experiential...
How To's, Marketing & Branding
Tradeshows: one of the most effective ways of connecting professionals to build brand awareness, qualify potential leads and, ultimately, drive sales. But tradeshows only deliver high results if they’re done...
I’m a true believer in the power promotional products have as an advertising medium, as I’ve seen time and time again how effective they are for my clients’ marketing campaigns....
Why We Love It: It has so many uses throughout the workday that repeated brand exposure is virtually guaranteed. Plus, it has a high perceived value for its economical price...
Loyalty programs—a great way for businesses to develop long-term purchasing habits and turn occasional users into frequent buyers. Admit it: You probably have a loyalty card from one of your...
Getting out into the community to develop connections isn’t always easy. But property managers and leasing consultants that make the effort reap the rewards when it comes to referrals from...
Appreciation programs can take many forms, from a simple thank-you gift for a new customer to an elaborate month-long event with presents delivered to VIPs each week—and everything in between....
It’s no secret that promotional products are a useful and cost-effective way to gain awareness and build your brand to ultimately grow your business. While there’s no shortage of people...
