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Elevate Your Brand: 3 Ways To Make Corporate Gifts More Upscale

Published: 10/18/2022 Author: Lisa Horn

The great thing about promotional products is there’s swag for every style, taste and occasion—conservative or whimsical, youthful or mature, fun or sophisticated—and everything in between.

The merch you choose reflects directly on your brand. So if you have a sophisticated, high-end brand, you better choose corporate gifts that match.

How can you add elegance to any campaign and boost brand value in the process? Just follow these three tips:

1. Choose The Right Materials

Sure, there are plenty of quality promotional products constructed from plastic. But let’s be honest: Plastic typically doesn’t have an upscale feel. Instead, look at leather, wood, metal or crystal for higher perceived value.

Provano Bettoni Ballpoint Pen

 

With its mother-of-pearl and black onyx inlays, checkerboard pattern barrel and chrome trim, this Provano Bettoni Ballpoint Pen offers a unique writing experience that won’t soon be forgotten. By adding a state-of-the-art laser engraved logo, it converts into a corporate gift that will be enjoyed for years to come. 

See all the details on the Provano Bettoni Ballpoint Pen here.

Wenger® Executive Leather Zippered Padfolio 

 

This Executive Leather Zippered Padfolio has all the upgrades you’d expect from Wenger. Zippered closure. Front pocket. Snap-back USB flash drive pocket. Gusseted documents pocket. Clear ID window. Wenger Swiss Army Knife and pen pocket. Business card pockets. Storage pocket with Velcro closure. Three elastic storage loops for USB flash drives, pens or Wenger Swiss Army knives. Also includes an 8.5"x11" Wenger lined writing pad and signature Wenger lining. 

If you’re looking for the Cadillac of business accessories, you’ve found it. See the Wenger Executive Leather Zippered Padfolio for yourself here.

2. Incorporate Brand Names

In addition to the Wenger product above, you might be surprised to learn that brand names such as Cross, Hugo Boss, JBL, Kenneth Cole, Movado and Samsonite are available for corporate markets. But they are…as are many more. And with the understated addition of your logo, they become perfect corporate gifts. 

JBL Pulse 4 Portable Bluetooth Speaker

If you want a high-end corporate gift that makes a bit more noise, add your logo to the JBL Pulse for an audio/visual experience that will make your brand rock. It has unrivaled sound with a 360-degree speaker array that’s complemented with a high-resolution 360-degree LED lightshow. And it’s waterproof so you can take the party anywhere in any kind of weather. 

Ready to light up your corporate gifting? Get the JBL Pulse by contacting us here.

Movado Classic Museum Watch

 

The Movado Classic Museum Watch is unmistakable with its black dial and gold-tone dot at 12 o’clock. The simplicity of its design leaves ample space for a logo to be pad-printed on the dial. And its gold-tone accents and lizard-grain leather strap make it apropos for business casual workdays and black-tie evenings. 

If it’s time for you to make an impression with a classic timepiece, contact us here to learn more about the Movado Classic Museum Watch.

3. Design Complementary Packaging

Upscale brands don’t do giveaways; they give corporate gifts. It’s a subtle difference in terminology but a significant difference in experience. Part of creating this experience is in designing packaging—custom boxes, gift bags, tubes, tissue, wrapping paper or ribbons—that transforms branded merchandise into gifts.

Logoed Gift Boxes

 

Gift boxes are a packaging standard. And while typical white boxes are nice, they’re not necessarily memorable. This black two-piece box has a more elegant feel, especially with a tastefully imprinted logo. 

To add this simple, yet elegant, two piece gift box to your next order, get all the details here.

Rosewood Wine Set

 

Do you think packaging is always something disposable? Think again. The Rosewood Wine Set is a sophisticated way to package your favorite wine with four useful wine tools in a satin-lined wooden box with metal hinge and clasp to create an unforgettable gift. 

If you want clients to say “Cheers!” every time they think of you, see the beautiful Rosewood Wine Set for yourself here.

Sophisticated Brands Need Equally Sophisticated Merch

There’s a myth that sophisticated brands aren’t using promotional products. But this is completely false. (Read this article to learn how this myth is busted.) The truth is that branded merchandise is for every company and everyone. 

Sophisticated brands need upscale corporate gifts that align with their brand story and target audience. By choosing the right materials, incorporating brand names and designing complementary packaging, upscale brands can tap into the power of promotional products to increase brand recall and build the positive opinions they desire.

There is merch for every brand…if you know where to look. Let our concierge service show you how to incorporate more elegance into your campaigns. 

Contact us at hello@corporatespecialtes.com or book an appointment at https://meetings.hubspot.com/corpspec/chat-about-swag for a quick chat to get started today.  

Corporate Specialties. We Do Merch Right.

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