Company News, Marketing & Branding

Branding All Year Long: A New Series From Corporate Specialties

Branding-All-Year-LongBranding. It’s more than an annual activity, quarterly planning session or something you occasionally work on when you have some spare time. In fact, branding is something that can—and should—be incorporated into weekly, if not daily, tasks all year long.

While this may sound challenging, don’t think you must figure everything out on your own. We’re here to help. We’re launching a new educational content series in 2015: Branding All Year Long. This series will tap into the expertise of top branding thought leaders and offer techniques on how to easily implement their insight into your strategic marketing plans.

Upcoming topics will cover top branding challenges such as identifying your brand’s identity, developing your brand’s story around this identity so it makes a great first impression, finding ways to make your brand memorable, just to name a few. And of course we’ll include some promotional products flair to help keep your brand top-of-mind and in the hands of the people that matter most to your business: Current and prospective customers!

There are so many ways promotional products can be put to work for you in your branding strategy. In addition to the branded merchandise ideas that will accompany the feature articles, our products we love posts will continue to not only showcase on-trend items but also offer a variety of applications in which the products can be used—from customer acquisition and retention to employee recognition and award programs, loyalty programs and community outreach.

So stay tuned for the first installment of Branding All Year Long. To whet you appetite in the meantime, check out these past articles:

Brand Advocates: 4 Ways To Cultivate Die-Hard Customers

Branding: What Customers Need Vs. What They Want

Build Brand Connections Right From The Start


If you want to build your brand all year long with some super-smart ideas, book an appointment by clicking here or call us at 248-538-4700 to learn how. Mention the blog, and we’ll send you some SMART Swag that you’ll remember all year long!