Is Your Swag SMART?
There’s all kinds of swag. New swag. Traditional swag. Fresh swag. Cool swag. Inexpensive swag. Luxurious swag. Swag you’ll stand in line for. Swag you’ll run 26 miles for. There’s...
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4 C’s Of Finding The Perfect (Promotional) Tee
Color. Cut. Clarity. Carat. The 4 C’s of diamond buying. While diamonds are a girl’s best friend, there are many who wouldn’t part with their fave t-shirt for all the...
Swag Bags: 5 Insider Tips To Make Them Count
[caption id="attachment_3124" align="alignright" width="500"] Image credit: tdeckard2000 | Flickr[/caption] Whether you’re hosting an open house, new product launch or customer appreciation event, swag bags are an important way to enhance...
Plan For Success Part 3: Your Road Map To Implementing Promotional Marketing Strategic Plans To Perfection
What’s the cornerstone for any promotional marketing plan? A sound strategy. Without a strategic plan, it’s impossible to accurately determine budgets, select branded merchandise, assess what’s worked in the past…and...
Plan For Success Part 2: The 5 Building Blocks Of Promotional Marketing Strategy
Having a strategic plan for your promotional marketing programs is essential for success. In fact, strategic plans play a vital role in the marketing of your business—from saving time and...
Plan For Success Part 1: Why Strategy Is Imperative To Your Marketing Promotions
Football coach. Architect. Neurosurgeon. Successful marketer. What do all these professionals have in common? Planning. Coaches develop game plans, architects create building plans and neurosurgeons have surgical plans. Without the...
Mistakes Happen: How To Say You’re Sorry (Hint: A Gift Can Help)
Whether you’re a small start-up or a corporation with a centennial history, one thing is sure: mistakes happen. Typos are made. Incorrect orders are shipped. Deadlines are missed. Sometimes it’s...
How To Create Swag Celebrities Love
While they may not admit it, celebrities love swag. And not just any celebs. Even an A-Lister such as Sir Paul McCartney has been caught clamoring for a free t-shirt...
Top 5 Things To Budget For To Promote Your Business In 2014 (And Beyond)
With the Waterford Crystal ball about to drop in Times Square and the year to begin anew, it’s a time of reflection about the past 365 days as well as...
7 Tips To Reward & Recognize Outstanding Performance Without Breaking The Bank
When creating an employee recognition program, the most important aspect is making the recipient feel valued and appreciated—and it doesn’t take a lot of money to accomplish this. Rather, it...