Blog, Earned Media, Marketing & Branding, Marketing Strategy
Most companies strive to provide a great customer experience. But with labor shortages, supply chain issues and the normal stresses of running a business, it’s hard to find the time...
Blog, Earned Media, Marketing & Branding, Marketing Strategy
In the article 10 Things To Keep In Mind When Leveraging QR Codes For Business, Valerie Hayman Sklar, Corporate Specialties’ president, joins fellow Forbes Business Council members to talk about...
Blog, Earned Media, Marketing Strategy
Promotional products are often viewed as a commodity rather than the powerful advertising and branding tools that they are. Why the disconnect? Strategy. In this episode of THINK Business LIVE...
Blog, Marketing & Branding, Marketing Strategy
What’s the cornerstone for any promotional marketing plan? A sound strategy. Without a strategic plan, it’s impossible to accurately determine budgets, select branded merchandise, assess what’s worked in the past…and...
Blog, Marketing & Branding, Marketing Strategy
Having a strategic plan for your promotional marketing programs is essential for success. In fact, strategic plans play a vital role in the marketing of your business—from saving time and...
Blog, Featured, Marketing & Branding, Marketing Strategy
Football coach. Architect. Neurosurgeon. Successful marketer. What do all these professionals have in common? Planning. Coaches develop game plans, architects create building plans and neurosurgeons have surgical plans. Without the...
