Blog, Earned Media, Marketing Strategy
Promotional products are often viewed as a commodity rather than the powerful advertising and branding tools that they are. Why the disconnect? Strategy. In this episode of THINK Business LIVE...
Blog, Marketing & Branding, Marketing Strategy
What’s the cornerstone for any promotional marketing plan? A sound strategy. Without a strategic plan, it’s impossible to accurately determine budgets, select branded merchandise, assess what’s worked in the past…and...
Blog, Marketing & Branding, Marketing Strategy
Having a strategic plan for your promotional marketing programs is essential for success. In fact, strategic plans play a vital role in the marketing of your business—from saving time and...
Blog, Featured, Marketing & Branding, Marketing Strategy
Football coach. Architect. Neurosurgeon. Successful marketer. What do all these professionals have in common? Planning. Coaches develop game plans, architects create building plans and neurosurgeons have surgical plans. Without the...
