Blog, Marketing & Branding, Uncategorized
Developing meaningful connections with customers is a lot like cultivating friendships: it requires creating many positive, memorable experiences over time. Since people are constantly being inundated with brand interactions on...
Sometimes you just need to turn up the volume. Crank up the amps. Blow the roof off. Whether you’re listening to music or working on your brand strategy, a little...
[caption id="attachment_3227" align="alignleft" width="400"] Fact Myth Signpost Meaning Correct Or Incorrect Information[/caption] Branding: Much has changed since the concept originated thousands of years ago when ranchers marked their cattle via...
When you’re thirsty, do you reach for a Coke or a soda? When you sneeze, do you need a Kleenex or a tissue? When you need information, do you Google...
“Today you are you! That is truer than true! There is no one alive who is you-er than you!” —Dr. Seuss Identity. It’s a sense of self. How you define...
So much goes into creating a thriving company. And while there’s no one attribute that determines success (or failure), branding plays an integral part in the process. Consumers will make judgments...
What does it take to get customers to love your brand? You must fulfill a need, have great service and a competitive price—to name a few. But before you can get...
It doesn’t matter if you’re using content marketing, email marketing or promotional marketing tactics to build your brand. All marketing will fail unless you do one thing right: Target your...
There’s a common misconception when it comes to branding. Many think it’s a logo. Perhaps a website. Even letterhead and business cards. While each of these plays a supporting role...
Have you ever been in a meeting where the terms “marketing” and “branding” have been used interchangeably? It happens everyday in marketing departments and executive offices all across the country....
