Being Direct: How to Use Promotional Products to Get Your Mail (and Your Point) Across
You might think that in today’s digital age, direct mail marketing would have made a quiet exit by now. Not the case. But, in fact, it continues to be one...
ALL POSTS
Blog, Marketing & Branding, Stats, Facts & Research
Marketing to Millennials: Promotional Techniques to Put You in Touch with Generation Y
The generational landscape has shifted, and marketers must adapt their techniques in step. Millennials have outpaced Baby Boomers in population numbers, with 75.4 million Millennials exerting their buying power on...
Blog, Marketing & Branding, Stats, Facts & Research
Building Unique Customer Experiences with Promotional Swag
Consumers have a lot of choices these days. Thanks to the Internet, they’re exposed to more brands than ever before. As we’ve seen, one way to differentiate from the competition...
Branding Is Playing a Larger Role for Small Businesses. How Is Yours Performing?
A brand is more than just a logo or a tagline. It embodies the promise that a company makes to its current and prospective customers: it not only communicates what...
How to Convert Customers With Promotional Products at Any Stage of the Sales Cycle
When was the last time you heard of someone printing and framing a banner ad, and hanging it on their wall? Or recording an advertising jingle and making it their...
4 Reasons Why You Need A Promotional Product Marketing Consultant, Right Now
When you think about it, branding is a lot like styling. It involves strategically and aesthetically deciding how a person, small business, or large corporation will appear to the public—just...
Product Packaging Ideas for the Ultimate Customer-Brand Experience
Online shopping has skyrocketed in the past decade, and total online sales are expected to top $370 billion worldwide. As brick and mortar traffic migrates more to the digital space,...
Blog, Marketing & Branding, Uncategorized
Keep Your Prospects Closer: Building Meaningful Customer Relationships
Developing meaningful connections with customers is a lot like cultivating friendships: it requires creating many positive, memorable experiences over time. Since people are constantly being inundated with brand interactions on...
Branding All Year Long: 3 Tips To Amplify Brand Strategy Effectiveness
Sometimes you just need to turn up the volume. Crank up the amps. Blow the roof off. Whether you’re listening to music or working on your brand strategy, a little...
Branding All Year Long: The Facts About 5 Branding Myths Revealed
[caption id="attachment_3227" align="alignleft" width="400"] Fact Myth Signpost Meaning Correct Or Incorrect Information[/caption] Branding: Much has changed since the concept originated thousands of years ago when ranchers marked their cattle via...