[caption id="attachment_4159" align="alignright" width="500"] Young adult garden worker in apron using digital tablet at greenhouse[/caption] According to Constant Contact’s CEO of Marketing, Gail Goodman, sometimes in marketing, bigger isn’t always...
Considering how attached people are to their e-mails and the Internet, you might expect digital media to be the be-all and end-all tool for promoting engagement. But as new research...
A few months ago, Entrepreneur Magazine weighed in on the top marketing trends for 2017. What was missing from the article, however, was just how many of the best practices...
How well do you know Millennials? BBC Advertising came out with a study some months back that helped paint a better picture of this demographic’s preferences, offering insight into how...
What is one of the most important things companies must get right? Is it the website? Customer experience? Marketing? Sales process? While all these things are important, none of them...
When marketing to your target audience, what advertising medium do you use? Websites? Social media? Magazine and newspaper ads? Mobile apps? Direct mail? To maximize exposure, you probably use a...
Marketing to millennials may seem elusive. And it can be…if you’re not armed with the right information or privy to their way of thinking. To get insight on this 80-million-strong...
Why do you use promotional products in your marketing initiatives? Brand awareness? Employee relations? Community outreach? There are dozens of reasons to incorporate swag into campaigns, and all of them...
There’s a myth that sophisticated brands aren’t using promotional products. That swag doesn’t have enough swagger for upscale companies and their customers with discriminating taste. But that’s flat out false....
As humans, we’re hardwired to make connections. Connections with other people and the things we’re passionate about. Just like we have basic needs for shelter and food, we also have...
