Employee Engagement: The Surprising Truth On How Employees Feel About Your Company’s Mission
Why do you get up and go to work Monday through Friday (and sometimes on weekends)? Sure, you need a salary to pay for a roof over your head, food...
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Forget Big Budgets; Advertise Affordably With Promotional Products
Advertising. For many business owners, it can be a scary proposition. If you’ve ever looked into buying media, you probably experienced sticker shock. The cost for a 30-second commercial in...
Brand Recall: Overcome Google Amnesia With Promotional Products
Oscar Wilde said, “Memory is the diary that we carry around with us.” So why, on one hand, is it that we can easily remember things from years (or decades!)...
Corporate Colors: Are They Sending The Intended Brand Message?
What does color have to do with the buying cycle? More than you think according to research from Colourfast. Colors are associated with a variety of attributes and emotions from...
Want Your Brand To Survive? Survey Says To Make A Difference
Do you realize you interact with brands all day long? Think about it. From the minute you wake up, you’re using a specific brand of toothpaste, soap, shampoo, deodorant, cologne,...
What Top B2B Marketers Know That You Don’t
Top performers seem like an elusive bunch. They appear to always have the best creative ideas. Can come up with social media campaigns that easily go viral. And can get...
What Do Your Customers Really Want? An Experience
There’s so much competition in business today, and much goes into customers’ purchasing decisions. Your products or services must fill a need, solve a problem or make life just a...
Stop Advertising. Start Promoting (And Put Your Brand To Work For You)
Advertising is hard work. Developing the clever creative for tv. Writing the catchy jingle for radio. Cutting though the clutter of online ads. And once your audience changes the channel,...
Want High-Impact Advertising? Get Promotional Products
There are so many ways to build your brand and advertise your services—from traditional TV, radio and print to trendy online advertising, in-person events and new media. Depending on your...
Cash Isn’t King: The Best Employee Motivation May Surprise You
Ask anyone if they’re motivated to work for a cash reward, and you’ll probably hear a resounding “Yes!” But that’s hypothetical. Turns out, that when you take the hypothetical cash...