It’s hard to believe it’s been more than two years since we debuted the Corporate Specialties Blog in the spring of 2013! When we began, the goal was to create an educational portal that provides informative content on promotional marketing and branded merchandise as well as relevant research findings and business marketing and branding articles. With more than 100 articles and counting, the library continues to grow and be a valuable resource to marketers who want to build their brands smarter, faster and easier.
And while we didn’t set out to build a blog to simply win awards, we were thrilled last year to receive the Bronze Technology Award from Promotional Products Association International (PPAI). And now PPAI has taken notice once again of our editorial-quality content and named us as a finalist in the 2016 PPAI Technology Awards.
Each year, PPAI honors companies that are breaking new ground in a wide variety of technological applications from websites and mobile apps to video content, social media campaigns and blogs. This year, 27 companies overall are being recognized in seven categories. Read the entire news story in PPB Newslink here.
For the blog category in which we’re nominated, we’re one of only a handful that qualify for a Gold, Silver or Bronze Award for how we use of the blog format to share relevant industry information in a creative, insightful way using dated entries.
Blogs are judged on a number of criteria, including:
- A clear business purpose for the blog
- Author’s related experience and credentials
- Content that is relevant to the industry
- Regular posts on a timely and consistent basis
- High quality topics of interest to a large audience
- Creative and interesting writing style
- Posts that evoke though or discovery
One of the new things we introduced this year is the “Branding All Year Long” series. We believe branding is more than an annual activity, quarterly planning session or something you occasionally work on when you have some spare time. In fact, branding is something that can—and should—be incorporated into weekly, if not daily, tasks all year long. To make the process more manageable, this series covered topics such as creating a brand story, targeting your audience, making a great first impression and establishing a relatable identity, to name a few. Read the entire series here.
If you’re a regular reader, thank you so much for your continued support. We hope you enjoy reading the articles as much as we love putting them together for you.
And if you’re new to the blog, Welcome! Whether you call it branded merchandise, advertising specialties, promotional products or swag, logoed items are one of the most influential, enduring and cost-effective ad mediums available today. We hope the content will help you make more informed decisions about your overall marketing strategy.
If this is your first visit (or even if you stop by this blog often), you may want to check out some of our fave articles:
Thanks for reading. And stay tuned to find out if we receive a Gold, Silver or Bronze in the 2016 PPAI Technology Awards. Winners will be announced during the PPAI Awards Presentation and Reception on January 12, 2016, at The PPAI Expo in Las Vegas. Wish us luck!