It’s hard to believe it’s been nearly three years since we debuted the Corporate Specialties Blog in the spring of 2013! When we began, the goal was to create an educational portal that provides informative content on promotional marketing and branded merchandise as well as relevant research findings and business marketing and branding articles.
With more than 100 articles and counting, the library continues to grow and be a valuable resource for educating our clients and prospects. As we work with you on promotional campaigns, the articles serve as a foundation to assist you with choosing meaningful branded merchandise that is not only relevant to your target audience but also representative of your brand story.
And while we didn’t set out to build a blog to simply win awards, we were thrilled last year to receive the Bronze Technology Award from Promotional Products Association International (PPAI). We feel especially honored that PPAI has taken notice once again of our editorial-quality content and recognized us for a second consecutive year as a Bronze recipient of the 2016 PPAI Technology Awards.
Each year, PPAI honors companies that are breaking new ground in a wide variety of technological applications from websites and mobile apps to video content, social media campaigns and blogs. This year, 27 companies overall were recognized in seven categories.
For the Blogs/Podcasts/Digital News category in which we were nominated, only four companies qualified for a Gold, Silver or Bronze Award based on how the blog format is used to share relevant industry information in a creative, insightful way using dated entries.
Blogs are judged on a number of criteria, including:
- A clear business purpose for the blog
- Author’s related experience and credentials
- Content that is relevant to the industry
- Regular posts on a timely and consistent basis
- High quality topics of interest to a large audience
- Creative and interesting writing style
- Posts that evoke though or discovery
One of the new things we introduced this past year was the “Branding All Year Long” series. We believe branding is more than an annual activity, quarterly planning session or something you occasionally work on when you have some spare time. In fact, branding is something that can—and should—be incorporated into weekly, if not daily, tasks all year long. To make the process more manageable, this series covered topics such as creating a brand story, targeting your audience, making a great first impression, establishing a relatable identity and how to protect your brand, to name a few. Read the entire series here.
If you’re a regular reader, thank you so much for your continued support. We hope you enjoy reading the articles as much as we love putting them together for you.
And if you’re new to the blog, Welcome! Whether you call it branded merchandise, advertising specialties, promotional products or swag, logoed items are one of the most influential, enduring and cost-effective ad mediums available today. We hope the content will help you make more informed decisions about your overall promotional marketing strategy.
If this is your first visit (or even if you stop by this blog often), you may want to check out some of our fave articles:
Thanks for reading. And if you don’t want to miss any of our educational posts, make sure to sign up for our mailing list. The form is in the right sidebar. It’s free!