Corporate Specialties Named 2015 PPAI Technology Award Finalist
The company will be awarded either gold, silver or bronze for blog excellence at The PPAI Expo in Las Vegas in January 2015.
DETROIT, MICHIGAN (September 18, 2014) – When the Corporate Specialties Blog as well as its companion blog for The Apartment Boutique was launched in the spring of 2013, the goal was to create an educational portal that provides informative content on promotional marketing and branded merchandise as well as relevant research findings and business marketing and branding articles. And while the objective didn’t include building a blog to simply win awards, it’s an honor for Promotional Products Association International (PPAI) to take notice of the editorial-quality content and name Corporate Specialties as a finalist in the 2015 PPAI Technology Awards.
Each year, PPAI honors companies that are breaking new ground in a wide variety of technological applications from websites and mobile apps to video content, social media campaigns and blogs. Overall, 22 companies are being recognized in seven categories. Read the entire news story in PPB Newslink here.
For the blog category in which Corporate Specialties is nominated, the company is one of only a handful that qualify for a Gold, Silver or Bronze Award for how the blog format is used to share relevant industry information in a creative, insightful way through dated entries.
Blogs are judged on a number of criteria, including:
- A clear business purpose for the blog
- Author’s related experience and credentials
- Content that is relevant to the industry
- Regular posts on a timely and consistent basis
- High quality topics of interest to a large audience
- Creative and interesting writing style
- Posts that evoke though or discovery
Winners will be announced during the PPAI Awards Presentation and Reception on January 13, 2015, at The PPAI Expo in Las Vegas.
About Corporate Specialties:
Founded by Valerie Hayman Sklar in 1997, Corporate Specialties has been developing comprehensive marketing programs that incorporate promotional products that not only delight target audiences but also get results—from customer loyalty programs and tradeshow campaigns to employee incentives and business gifts.
As a promotional marketing brain trust, Corporate Specialties has become the go-to resource for business owners, corporate marketers, meeting and event planners, and HR pros who need distinctive, memorable merchandise programs—not promotional clutter.
An affiliate with AIA, the 10th largest promotional products distributorship, Corporate Specialties has received the 2013 AIA Velocity Award that recognizes fastest growing companies as well as the 2010 and 2011 AIA Advee Award – Best Self Promotion that honors creative use of promotional products.
Lisa Horn, CAS
Valerie Hayman Sklar