Forbes Council Article - Virtual Events

Corporate Specialties’ Valerie Hayman Sklar Accepted Into Forbes Business Council; Published On

DETROIT, MICHIGAN (January 22, 2021) – Corporate Specialties, a Detroit-based business, President Valerie Hayman Sklar has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide.

Hayman Sklar was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, personal and professional achievements, and honors.

“Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Business Council. “We are honored to welcome Valerie into the community.”

Hayman Sklar sees the Forbes Business Council as a perfect opportunity to showcase the power of promotional products and elevate the industry’s image. “Many marketers and business owners still see branded merchandise as a commodity giveaway,” she explained. “Being able to connect with this esteemed group of professionals and demonstrate the strength our advertising medium has as an integral part of marketing campaigns is a great honor and responsibility.”

Her expertise is already being recognized, as she was invited to participate in the article “Setting Up A Virtual Event? 15 Common Mistakes To Avoid.” While most of the commentary centered around tech and logistical issues, Hayman Sklar was able to offer another perspective.

“With all the restrictions keeping people separated, we are craving connection,” she explained. “Promotional products can provide something tactile in an otherwise digital experience and give recipients a sense of belonging. I hope readers of the article are able to not only see the impact promotional products can make but also implement the recommendations into their next virtual event to help them better connect with their audience.”

Read the article here.


About Corporate Specialties

Founded by Valerie Hayman Sklar in 1997, Corporate Specialties has been developing comprehensive marketing programs that incorporate SMART Swag—branded merchandise that is Special, Memorable, Affordable, Relevant and Targeted—that not only delights target audiences but also get results.

As a promotional marketing brain trust, Corporate Specialties has become the go-to resource for business owners, corporate marketers, meeting and event planners, and HR pros who need distinctive, memorable merchandise programs—from customer loyalty programs and virtual event campaigns to employee incentives and business gifts.

Corporate Specialties has been honored with numerous awards, four of which were bestowed for outstanding blog content—PPAI Gold Pyramid for Technology Programs in 2021, Silver in 2017 and Bronze in 2015 and 2016. The company was also recognized for creative excellence with the 2016 PPAI Bronze Pyramid Award for Goodwill Programs.

Since 2019, Corporate Specialties has been certified as a Woman-owned Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC).

As an affiliate with IpromoteU, the 14th largest promotional products distributorship, Corporate Specialties has all the powerful resources of a big company at its fingertips while still delivering personalized concierge service.

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Media Contact:                                                        

Lisa Horn



Company Contact:

Valerie Hayman Sklar