Earned Media

Pet Smart: Marketing To Pet Parents Is Big Business

2014-05-Advantages-Pet-MarketDid you know that Americans spend more than $55 billion a year on their pets? It’s true. Furry friends are valued members of the family, and pet parents dote on them just as much (sometimes even more!) than their human kids. For marketers, tapping into the power of the paw is smart business.

Because of my experience in developing marketing programs for pet-related businesses as well as those companies who want to tap into the trend with pet-themed promotions, I was interviewed by Advantages magazine for the May 2014 feature article “Pet Smart.” The article looks at how the bond between pets and their people fosters brand loyalty above and beyond the pet industry. As such, the market for pet products is bigger than ever.

In the article I talk about the kinds of pet businesses that use promotional products, from veterinarians, rescue groups and humane societies to pet sitters, doggy day care centers and luxury pet spas. I also comment on why uniform programs for these companies are good for business.

Want to unleash the power of the paw? Read the entire Advantages article here.


And for even more insight into pet-related marketing promotions, check out these posts:

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