Why We Love It: Birthdays. Anniversaries. Holidays. Client Meetings. Doctor Appointments. Kids’ School Programs. Dinner Dates. Calendars keep track of all the important things in our lives. And the style of this desk calendar + coloring page combines function and fun.
What Sets It Apart: The Artistic Desk Calendar is 17″ x 11″ in size with a 6″ x 1 3/4″ imprint area. It is top-glued bound with a chipboard backer, can begin any month, runs for 12 months and includes standard U.S. holidays. And since it features a different coloring image on each month, you can tap into one of the hottest trends and easily add a little coloring therapy to your day.
The Facts: Don’t think that the heavy reliance on computers, tablets and mobile phones has killed the printed calendar. No way. In fact, nearly 80% of respondents to a PPAI survey said they prefer printed calendars for scheduling and record-keeping, and more than 60% said they have at least one advertising calendar in their home or office.
Additionally, 82 percent said they enjoyed receiving promotional calendars, which further substantiates the advertising calendars’ place alongside other mainstream promotional items.
When measuring recall of the advertiser among consumers, the survey found:
- More than 70% recalled the advertiser and message on their calendars
- 70% will be doing business with the company again
- 48% had a more favorable impression of the company
- 41% referred others to the advertiser
And when looking at return on investment, the survey found:
- At home: 37% look at a calendar once a day, while 61% look between 2-10+ times per day
- At work, 24% look at a calendar once a day, while 76% look between 2-10+ times per day
In an ever-increasing technological age, it’s important to know that the printed calendar—specifically the advertising calendar—is still very relevant, very wanted. So give your customers a promotional gift they want!
If you want your brand to be seen every time your target records an appointment or plans a vacation, let us help you find the perfect promotional calendar for your needs. Book an appointment by clicking here or call us at 248-538-4700. Mention the blog, we’ll send you some SMART Swag as a thanks for reading!