Every year, more than $1.5 billion is spent on promotional writing instruments. Why? Because they are universal, useful and effective.
Universal. Writing instruments are a one-size-fits-all advertising vehicle and suit all ages, genders, demographics and socioeconomic classes.
Useful. Whether a kid is just learning to write or a CEO is signing a big contract, writing instruments are used throughout every day to communicate and get things done.
Effective. Writing instruments pack one heckofa branding punch because in order to use them, you must physically pick them up—which puts advertising logos literally in the hands of your target audience.
Here’s the best part: You don’t have to spend a lot to get a pen that not only has great style but also writes terrific. Check out these affordable options to see what we mean:
Corbato Comfort Pen
The soft-touch, wide-body Corbato Comfort pen has a sculpted ergonomic shape for writing ease. The extra-wide clip is decorated with an edge-to-edge, full-color imprint for maximum brand exposure.
Get all the details on the Carbato Comfort pen here.
Brighten anyone’s day with the Solana pen’s brilliant colors. The transparent barrel is offered in green, red, pink, purple, royal blue, aqua blue and orange—all with matching grip plus chrome accents. Add your logo in one color on one side.
See the colorful Solana pen for yourself here.
Arctic Mood Pencils
The Arctic Mood Pencil changes from solid blue, orange, pink, purple or red by fading to white—all with the heat of your hand. Black or white imprint is recommended, but there are 14 other imprint colors from which to choose. And with space for up to five lines of copy, you can really get your message in recipients’ hands.
To elevate the mood of your next campaign, check out these cool No. 2 Arctic Mood Pencils here.
Spiralina Comfort Night Pen
The deep black of the Spiralina Comfort Night pen contrasts boldly with the contemporary bright grip and clip accents, creating a visual delight that looks as good as it writes. The soft-touch barrel is rubberized for an easy grip no matter where you hold, and the ergonomic hourglass shape offers writing comfort.
Add the Spiralina Comfort Night pen to your next campaign here.
Beatz Retractable Highlighter
With education classes, employee onboarding and company trainings often happening virtually at home, highlighters are great additions to just about any campaign. The Beatz Highlighter features a retractable, single color highlighter with an internal closure for a longer refill life. Choose from translucent blue, pink, yellow, orange or green barrel with matching highlighter color.
Highlight your next promo with the Beatz here.
Sonata Torch Multi-Functional Pen
The Sonata™ Torch is a multifunctional executive pen that comes with a budget-friendly price point. It features a satin finish in classic colors—soft blue, antique gold, plum, slate—with shining silver accents and is customized via engraving. It easily converts to a bright and powerful LED light with a simple double click. With smooth-writing blue ink plus sleek lines with a slightly wider barrel, the Sonata Torch makes for comfortable writing experience even with the longest tomes.
Add the classic metal Sonata Torch pen to your branding arsenal here.
How To Incorporate Promotional Writing Instruments Into Your Next Campaign
While writing instruments can be used for just about any promotion, don’t let this universal appeal fool you. For any promotional marketing campaign to be successful, you must have a strategy!
Look at the functionality of the writing instrument as a starting point for the campaign’s creativity. The Arctic Mood Pencils could be used in a mental health campaign, for example. Or the Sonata Torch could be used to show how your products or services can “light the way” or “shed some light” on the solution your audience needs to solve their problems.
Another option: National Handwriting Day is January 23 (coinciding with John Hancock’s birthday), and what better way to celebrate than by writing a note, journal entry, poem or even love letter with really writing instruments. Plus, there’s just something poetic about grasping a writing instrument and feeling it hit the paper as your thoughts flow through your fingers and pour into words.
Have some fun celebrating National Ballpoint Pen Day on June 10, which marks the anniversary of the 1943 patent filing, or commemorate World Letter Writing Day on September 1 by penning a hand written letter to customers thanking them for their business.
You could even support (or start!) a campaign to bring cursive writing back into school curriculum—and help boost cognitive development while boosting your brand awareness.
Give Promotional Writing Instruments That Will Become A Favorite
Do you have a favorite pen? Most people do.
Promotional Products Association International (PPAI) conducted a study of writing instruments in U.S. households and found that seven out of 10 people not only have a preferred pen, but they also want to keep this pen to themselves without sharing it with others—building even more affinity for your brand.
What elevates a pen to become someone’s favorite? Consider these attributes when choosing promotional writing instruments to represent your brand:
- Smooth ink flow
- Smudge-proof or waterproof ink
- Made in the USA
- Meets safety and/or social responsibility standards
If being eco-friendly is also a consideration for your brand, don’t miss our collection of top promotional eco-friendly pens.
If you’re ready to write the details of your next marketing campaign, our concierge service is standing by. We can incorporate one of the promotional writing instruments above, or we can source items that are perfectly tailored to your needs from the thousands of available options.
To get started, contact us at firstname.lastname@example.org or book an appointment at https://meetings.hubspot.com/corpspec/chat-about-swag for a quick 10-minute chat, 20-minute new product call or 30-minute brainstorming session.