Stats, Facts & Research

Want To Make An Impression? Top 5 Most Influential Promotional Products

Top 5 Influential Products

Why do you use promotional products in your marketing initiatives? Brand awareness? Employee relations? Community outreach? There are dozens of reasons to incorporate swag into campaigns, and all of them have one thing in common—making a favorable impression with someone who is important to you.

Do you know which promotion products leave your target audience with the most favorable opinion of your brand? We do, thanks to some research via the Advertising Specialty Institute (ASI).

As a part of its 2016 Global Advertising Specialties Impressions Study, respondents were asked which promotional products gave the most favorable impression of the advertiser. Here’s what they said:

5. Performance Wear

With the rise in athleisure—casual clothing designed to be worn for both exercising and for general use—it’s no surprise that performance wear is on the list. According to this Forbes article, athleisure appeals to a wide variety of consumers because it is applicable for almost every situation: going to the gym, grabbing coffee or brunch with friends, running errands and even working in the office.

Furthermore, Katie Smith at EDITED notes that, “Consumers are prioritizing health and well-being. We may not be exercising more, but we certainly have an increased understanding of wellness. This, combined with a relaxed dress code in the office, has allowed athleisure to penetrate a large portion of the apparel market.”

The bottom line: Give promotional performance wear and your tribe will love you.

4. Writing Instruments

Mood Pencil Arctic 20565Whether it’s pens, pencils, highlighters or a combo of these, writing instruments are one of the most popular promotional products. And with good reason. They’re used every day in every business. In fact, 76% of people surveyed by PPAI consider writing instruments an important part of their daily personal activities. Plus, more than 73% keep a writing instrument with them at all times. At a fraction of a cent ($0.000436), writing instruments have one of the most economical cost-per-impression ratios of any promotional products.

It’s hard to pick a favorite, but we do love the Mood Pencil and the Realm Pen.

3. Drinkware

ETS-Aroma-MugsAs you read this, what are you sipping on? Your morning coffee, a glass of water, some refreshing iced tea? Maybe even a glass of vino or a craft beer—but only after hours, of course! Is your fave bev in a logoed glass, cup or mug? If not, shouldn’t it be?

Drinkware makes great swag for several reasons. Did you know that half of U.S. consumers who own logoed drinkware use it 2-3 times per week—or more—proving that drinkware is a great way to repeatedly get your logo into customers’ hands (literally!).  Additionally, the ASI survey also found that logoed drinkware is kept an average of 7.5 months.

So if your branded drinkware is used for an average of three times a week for thirty weeks, that’s 90 impressions for you logo. Hello! With all the drinking, gulping, sipping, imbibing, slurping, swilling and general partaking in our favorite beverages, choosing drinkware to deliver your advertising message is just smart marketing.

Thirsty for more? Check out the Aroma Mug and the Stainless Steel Cold Cup.

2. Outerwear

Jackets. Hoodies. Sweaters. Fleece. Pullovers. Outerwear has such a high perceived value, yet the ASI research found that only 9% of U.S. consumers own promotional outerwear. Whaaaat? There’s a perfect branding opportunity!

Furthermore, nearly half (48%) of all outerwear recipients say there are more likely to do business with an advertiser after they were give a logoed jacket. To incorporate outerwear into your marketing plan, think targeted gift rather than mass giveaway. You’ll want to use this investment with your very best top prospects to convert the sale.

1. USB Drives

Wooden Flash Drives 1Why are USB drives top dog? Could be because they do double duty. Not only do they feature an advertiser’s message on the outside via logo imprint but they also can carry custom data on the inside so that documents, PDFs, photos or videos can easily be shared with your target audience.

And they’re available in just about any style imaginable—from the sleek traditional metal casing to custom-molded shapes and everything in between. For an upscale option, check out these Wooden Flash Drives that are offered in light or dark bamboo, rosewood, maple or walnut finishes.


Want to make a great impression with your target audience and influence their opinion of your brand? We can help. Book an appointment by clicking here or call us now at 248-538-4700. Mention the blog, and we’ll send you some SMART Swag that impresses!