We Americans are a thirsty bunch. We drink more than 14.4 billion gallons of bottled water each year. When not hydrating with H2O, we’re sipping on 3.8 billion gallons of tea. And what about our obsession with coffee? Americans consume 400 million cups of coffee per day, which is equivalent to 140 billion cups of coffee per year…and that makes us the leading consumer of coffee in the world.
Just to prove we’re crazy for coffee, 49% of coffee drinkers would rather give up their cell phone for a month and 52% would rather go without a shower in the morning—oh my!—than give up their daily cup of joe. And if you check out #coffee on Instagram, there’s 125 million posts (and counting!).
So with all this drinking, gulping, sipping, imbibing, slurping, swilling and general partaking of our favorite beverages, it’s no surprise that much of it happens with logoed drinkware. In fact, 88% of respondents to the Global Ad Impressions Study own promotional drinkware.
That’s a smart investment for advertisers. Promotional drinkware is kept for an average of 12 months and garners 1,400 impressions throughout its lifetime.
Why do recipients keep branded drinkware so long? The survey revealed that 70% keep drinkware items because of the quality, 48% because of utility and 29% because of attractiveness.
With the vast majority of people already owning promotional drinkware, it’s going to take something special to get consumers to shelve their current mugs so they make yours a favorite. What are the possibilities? Check out these ideas:
Corkcicle Stemless Insulated Cup
Crafted from stainless steel with proprietary triple insulation, the vacuum-sealed Corkcicle cup keeps beverages hot for three hours or cold for 9+ hours (even longer with drinks containing ice, even out in the sun). It features easy-grip ergonomic sides, a no-slip silicone bottom and a shatterproof, drink-through lid. Choose from on-trend copper (shown), gunmetal, unicorn magic or walnut finishes.
Love it as much as we do? Buy it here.
MiiR Insulated Tumbler
Designed with a 12-ounce capacity, the BPA free MiiR® Tumbler is made of 18/8 medical grade stainless steel that won’t transfer flavor or leave a metal aftertaste in your mouth. It features Thermo 3D™ double-wall vacuum insulation technology that keeps drinks hot for up to 12 hours and cold for up to 24 hours. It won’t sweat or be hot to the touch, no matter the temperature of your drink. Each tumbler also comes with Hardshell™ power coating in either that prevents peeling and provides great color, and a press-on lid that prevents splashing. Choose from white or black.
Make this piece of promotional drinkware part of your next campaign and MiiR will give 3% of revenue to trackable giving projects. Get all the details here.
Vert Wheat Straw Mug
Looking for an eco-friendly mug option? The Vert 13-ounce Wheat Straw Mug is constructed from a plastic blend that incorporates more than 50% wheat straw barrel. Through a partnership with 1% For The Planet, one percent of sales will be donated to nonprofits dedicated to protecting the planet.
To promote your brand with a greener promotional drinkware item, shop the Vert here.
Brea Vacuum Bottle
The Brea Vacuum Bottle features double-wall construction vacuum insulation that keeps drinks hot for five hours and cold for 15 hours. The 12-ounce bottle has a twist-on lid with built-in comfort metal loop and is offered in six colors—black, blue, gray, red, silver and white.
To make a splash with your next promo, get all the info on this bottle here.
Stainless Steel Adventure Bottle
Gear up for your next outdoor adventure with this 17-ounce stainless steel bottle. Available in three metallic colors (lime green, red, silver) and two opaque colors (black and orange), this handy bottle is made from BPA-free material and features a wide-mouth opening, a leak-proof screw-down lid and an attached mini metal carabiner.
Learn how to add some adventure into your next campaign here.
Drea Honeycomb Stainless Steel Bottle
Create some buzz for your next promotional campaign with the Drea Honeycomb Bottle. Measuring 9.5” high, the Drea stores up to 17 ounces and has double-wall, stainless-steel construction for insulation of hot and cold liquids. It’s also BPA-free and features a screw-on, spill-resistant lid, wide mouth opening and an easy carry handle. Choose from seven on-trend metallic colors: Black, blue, copper, gold, red, silver or teal.
Get all the info on this bottle here and give clients a taste of your brand!
You don’t have to live by the coast to catch a wave with the Surf Bottle. Sized at 6.5” high and 2.8” diameter at its base, this reusable water bottle holds a thirst-quenching 20 ounces that’s easily sipped from a low-profile push-pull lid. Offered in opaque colors (black, royal blue, white and yellow) as well as translucents (aqua, blue, clear, frost, green and red). Molded in the USA using imported PET material, the bottle is BPA free.
To make a splash with your next promotional campaign, shop the reusable Surf Bottle here.
Top Promotional Drinkware
While drinkware may simply seem like utilitarian fare, don’t be fooled. People really love them. In fact, according to research from Heinz, 60% have an “emotional attachment” to their favorite mug, and 31% are so protective of their special drinking vessel that they never let anyone else drink from it!
“We are incredibly attached to these simple everyday objects because psychologically they evoke a sense of warming, comfort and safety in us,” says food psychologist Christy Fergusson in this Telegraph article. “Thaler coined this term ‘endowment effect.’ When we touch something, it almost becomes an extension of us. You can create a deeper connection to it and associate memories, emotions and feelings with objects.”
So next time you incorporate promotional drinkware into an upcoming campaign, think about what kind of connection recipients will make with the cup, mug, bottle or glass. It’s all about the brand experience.
Love one of the products above? Want even more promotional drinkware options? Put our concierge service to work and see all the ways drinkware can be incorporated into your next campaign.
Contact us at firstname.lastname@example.org or book an appointment at https://meetings.hubspot.com/corpspec/chat-about-swag for a quick 10-minute chat, 20-minute new product call or 30-minute brainstorming session to get started today.