Whether you’re in a retail, restaurant or corporate office setting, uniforms do a lot to increase professionalism while promoting your brand. In fact, uniform do more than create an attractive business image. They can also improve security, protect workers and foster team spirit. (For more on the benefits of employee uniforms, check out the Top 10 Reasons YOU Need A Uniform Program.)
However, there’s a misconception that creating a uniform program can be difficult, time consuming and expensive. Not the case—if you’re working with the right promotional consultant. In fact, it can be done in seven easy steps:
Begin by looking at the climate where your company (and any branch offices, if applicable) is located. Businesses in Arizona have much different needs from those in Minnesota, so you’ll need to plan for any seasonality changes.
Next, determine what basic styles of apparel align not only with the location’s climate but also with your corporate culture. If your company is more formal, button-down shirts with jackets or sweaters would be appropriate. If more casual, golf shirts may be the choice for you. And if budget allows, consider including skirts, pants or shorts for even more uniformity.
Also think about the varying needs of your staff. Customer-facing employees must look neat and fresh throughout the day, so garments that are wrinkle resistant make sense. Staffers who do more maintenance work need highly durable and stain resistant garments that can easily be laundered.
The number of garments each individual receives is also a consideration. You want to make sure employees have enough shirts to make it through the work week without having to launder their uniforms every evening.
Color also play a role in creating a successful uniform program. White looks great, but it’s difficult to keep clean and can begin to look dingy over time. Black is a forgiving color, but it is also nondescript. Color adds personality, and you can make selections to align with your corporate colors for consistent branding. For companies with a modern aesthetic, fashion-forward garments that are on-trend with what’s hot at retail can really make a statement. Whichever way you go, pick a color that works for all the various roles employees play within the company.
Decorate the apparel with the company logo. While screen-printing may be used, embroidery has a higher-end feel and looks more professional. And if you want to get the Nike or Under Armor look, you could also go for an upscale heat transfer if your logo has gradient colors or is too technical to embroider.
Work with your promotional consultant to order quarterly, as it’s much easier to plan and budget than larger annual orders that must be warehoused until needed. For larger organizations, you may also want to think about setting up an online program that works with the entire company to simplify the process while increasing the brand consistency across multiple locations.
Dress The Part
Whether your business is large or small, a uniform program can help build your brand and enhance your professionalism. Additionally, having a uniform program is a great hiring perk, as employees appreciate the fact that they don’t have to worry about what to wear each morning—and they have more disposable income because a portion of their paycheck isn’t going to their work attire.
The selection of apparel for uniforms is vast—which can be a blessing and a curse. Don’t go it alone. Work with a professional promotional consultant who understands uniform programs and knows what works—and what doesn’t. Not only will it save you time and money, but it will also give you access to a wider variety of garments that can be tailored specifically to your company’s needs.
Your employees are your company’s ambassadors, so make sure they dress the part. We can help. Just book an appointment by clicking here or call us at 248-538-4700. Mention the blog, and we’ll send you some SMART Swag as a thank you for reading!