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7 Top Promotional Bags For Ultimate Brand Building

Published: 2023-04-11 Author: Brian Horn

An ever increasingly mobile workforce. Travel to see friends or family. A daily trip to the gym. These are just a few of the many reasons we need to carry essential items with us wherever we go. 

The right bag is an indispensable part of an active lifestyle. Not only does the bag have to look good, it also must be of an appropriate size while having the form and function to get the job done. And it has to show off your brand image with style.

The selection of promotional bags is as vast and varied as their uses. To help narrow your search, we’ve hand-picked a selection of top sellers that work for almost any branding campaign. 

From a versatile computer rucksack and a sporty duffel to a handy drawstring bag, a sharp laptop messenger bag and a chic tote, these promotional bags are sure to carry all the essentials—and your brand—with ease. 

Igloo Maddox XL Cooler

Looking forward to getting together and hanging out with friends and family? Don’t show up to the party empty handed. The Igloo® Maddox XL Cooler is perfect for any excursion from the beach to the park and more.

Made from 420D diamond weave polyester, the Maddox features a dual-zippered, pull-handle opening with a folding lid for easy access. Padded side grab handles as well as a padded shoulder strap make for easy carrying. 

It’s spaciously sized at 18" x 13" x 7" and has a 42-can capacity plus an oh-so-handy carabiner bottle opener conveniently attached. You and your crew won’t be getting thirsty any time soon! And your food and drinks will stay colder longer with its MaxCold® insulation, which contains 25% more foam.

But that’s not all. The Maddox is PVC and phthalate free, has a heat-sealed lining and has a base that is coated and wipeable for easy cleaning. What else could ya want?

So, get out there and enjoy fresh food and drink with the company of others. The Igloo Maddox XL Cooler is the perfect plus-one. Get all the details here.

Field & Co. Fireside Eco 15" Computer Rucksack


Ready for your next adventure? So is the Field & Co. Fireside Eco 15" Computer Rucksack. Made from rPET (most commonly recycled water bottles), this eco-friendly backpack is offered in charcoal and features sherpa accents as well as a sizable zippered front pocket that’s the perfect showcase for your logo (either digital print transfer or embroidery).  

There are also two slash pockets to help you stay organized, and the two zippered side pockets offer a place for a water bottle and any other items you want close at hand. 

Inside the zippered main compartment, the padded 15" computer sleeve keeps electronics secure and a zippered mesh pocket holds keys, earbuds and other essentials. Premium add-ons such as high-quality hardware and bottom accessory straps elevate this backpack to the next level. 

The padded, adjustable shoulder straps and sternum clip help keep the backpack comfortable on long walks to the subway or throughout the woods. As a part of the EcoSmart® collection, one percent of sales of all products are donated to environmental nonprofits through a partnership with 1% For The Planet.

If you’re looking for a pack that’s both stylish and rugged, you’ve found it. For more information on the Field & Co. Fireside Eco 15" Computer Rucksack and to place your order, contact us here.  

Milan Jute Tote


Whether in Paris or Poughkeepsie, looking fashionable while also being environmentally conscious is easy with the Milan Jute ToteThis chic, eco-friendly promotional bag is made from Jute, a natural, compostable vegetable fiber. Additionally, it’s colored with Azo-free dye in your choice of  five refined colors—black, brown, green-lime, natural or red—making it a beautiful backdrop for your corporate branding while being eco-friendly.

Sized 14” x 18” x 5.5”, the tote can be silk screened on the front as well as on the back so your logo can always be seen from either side of the runway or walkway. With its classic textured elegance, cotton rope handles and button loop closure, this tote and your brand image is sure to get noticed. 

Ready to see the en-vogue Milan Jute Tote shopping your brand image around town in a fashion-forward way? Si, grazie! Then click here for more information. 

The American Tourister Embark Utility Tote

Having an active lifestyle means you need a bag that will take you to the gym, the office, the kids’ soccer game…or to the spa to escape the chaos, if only for an hour. Then the versatility of the American Tourister® Embark Utility Tote is sure to make the trip easier and help you arrive with everything you need.

The Embark features a front pocket with a flap closure, a large main compartment with a snap closure, two side pockets with drawstring closures and a 25" shoulder strap for easy carrying. It is PVC free, and the top layer of fabric is made from 100% recycled material.

Ready to embark on your next adventure? Don’t leave home without the American Tourister Embark Utility Tote. Check it out here.

Flare Drawstring Bag


For that everyday carry-all kind of pack that can easily be folded up and put away when not in use, look no further than the Flare Drawstring Bag. Its spacious capacity and clinching closure make bringing along your needed accoutrements a cinch. 

It also has convenient versatility with a front slash pocket and a handy mesh water bottle pocket. Great for all ages, the Flare can add flair to corporate giveaways, school programs and nonprofit fundraisers. You can even use it as packaging to hold additional gift items as well.

Sized 17” x 14”,  the Flare is made to last with durable non-woven polypropylene construction. Decorate via silk screen or digital print transfer on the front pocket.

Ready to put this ever-useful promotional bag to work making a wide-reaching impression with your logo? See it for yourself here

Ageless Laptop Messenger Bag


The timeless good looks and character of the Ageless Laptop Messenger Bag will make you the envy of the office. Constructed from soft and textured Angolan leather, this bag conveys both classic elegance and quality. 

But there’s more to this messenger bag than good looks. Inside the large zippered main compartment, a padded section holds up to a 12” laptop while the zippered front pocket holds electronics accessories, journals, writing instruments and more. Dual front buckles secure contents, and heavy-duty detachable shoulder strap and top handles make for easy carrying. 

Sized 16" x 15" x 4", the bag can be decorated via color printing on the center front, putting your logo front and center.

Looking for an executive bag for VIP gifts, company stores or employee incentives? The Ageless Laptop Messenger Bag will bolster your company image both inside and outside the office. Click here for all the details.

Energy 17 Duffel Bag


Empower your team and give them a motivating spark to keep moving with the Energy 17 Duffel Bag. Measuring 11” x 17” x 8.5”, this duffel is convenient in size and versatile in function. In addition to a roomy interior, it features a mesh side-pocket water bottle holder and slash side pocket for easy access to necessities.

Choose from traditional black or four lively color options—graphite, lime, red or royal—and add your logo via silk screen or digital print transfer. 

Both durable and sporty, the Energy is an ideal addition to merch programs for schools, universities, gyms, fitness studios and rec centers. And it can easily be incorporated into corporate wellness programs. 

If you want to energize your branding initiatives, look no further than the Energy 17 Duffel Bag. See all the reasons you’ll love it here.

Brand Building Is In The Bag

Bags are one of the most versatile, kept and used promotional products. We’ve mentioned how they’re great brand builders for schools and universities as well as all things fitness. But there’s so much more.

Add bags to employee onboarding programs to hold all the team-related merch you give new employees so they feel valued from the start. 

Does your company offer a hybrid work environment? Bags are essential for carrying tech gear between the home office and corporate HQ.

If you’re hosting trade shows, education conferences, annual sales meetings or any other in-person or virtual events, creating a swag bag for attendees is a great way to build anticipation pre-event and foster continued goodwill post-event. You can even use luxe bags as VIP gifts or for raffle drawings.

For retail businesses, an eye-catching bag can make an enticing gift-with-purchase. Plus, it can be used to hold the purchase and eliminate a single-use plastic bag.

Do you have sustainability initiatives and need environmentally conscious items to promote your brand? We’ve curated a selection of eco-friendly bags here.

Which promotional bags would best fit your brand, campaign and budget? Put our concierge service to work. We can design a strategic marketing campaign that incorporates bags that build your brand and delight recipients. 

Working with us is easy. Drop a line at or book an appointment at to schedule a quick 10-minute chat, 20-minute new product call or 30-minute brainstorming session. Let’s get started!

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