When we started the Corporate Specialties Blog as well as its companion blog for The Apartment Boutique in the spring of 2013, we wanted to create an educational portal that provides informative content on promotional marketing and branded merchandise as well as relevant research findings and business marketing and branding articles. And while we didn’t set out to build a blog to simply win awards, we’re thrilled Promotional Products Association International (PPAI) has taken notice of our editorial-quality content and named us as a finalist in the 2015 PPAI Technology Awards.
Each year, PPAI honors companies that are breaking new ground in a wide variety of technological applications from websites and mobile apps to video content, social media campaigns and blogs. Overall, 22 companies are being recognized in seven categories. Read the entire news story in PPB Newslink here.
For the blog category in which we’re nominated, we’re one of only a handful that qualify for a Gold, Silver or Bronze Award for how we use of the blog format to share relevant industry information in a creative, insightful way using dated entries.
Blogs are judged on a number of criteria, including:
- A clear business purpose for the blog
- Author’s related experience and credentials
- Content that is relevant to the industry
- Regular posts on a timely and consistent basis
- High quality topics of interest to a large audience
- Creative and interesting writing style
- Posts that evoke though or discovery
If you’re a regular reader, thank you so much for your continued support. We hope you enjoy reading the articles as much as we love putting them together for you.
And if you’re new to the blog, Welcome! Whether you call it branded merchandise, advertising specialties, promotional products or swag, logoed items are one of the most influential, enduring and cost-effective ad mediums available today. We hope the content will help you make more informed decisions about your overall marketing strategy.
If this is your first visit (or even if you stop by this blog often), you may want to check out some of our fave articles this past year:
Thanks for reading. And stay tuned to find out if we receive a Gold, Silver or Bronze in the 2015 PPAI Technology Awards. Winners will be announced during the PPAI Awards Presentation and Reception on January 13, 2015, at The PPAI Expo in Las Vegas.
Wish us luck!