What’s one surprising way you can build your brand, enhance your professionalism and offer a great hiring perk? It’s easier than you think: Incorporate a branded uniform program.
“A few years back, a national survey conducted by J.D. Power and Associates for the textile service industry found that customers are more inclined to do business with employees who wear uniforms because they stood out as professionals and were seen as being more competent and knowledgeable,” says Adam Soreff, Director of Marketing at UniFirst, a North American provider of uniforms and workwear. “Those survey results hold true today and can translate into real bottom-line benefits for those companies choosing a managed uniform program for their employees.”
So how can your company benefit from incorporating a branded uniform program? Check out these 10 ways—and see the on-trend garments that you can incorporate into your own program today:
1. Create An Attractive Business Image
Whether right or wrong, people are judged by their appearance and how they dress. By incorporating an employee uniform program, you can quickly establish a professional business image that attracts and helps retain customers.
Depending on your brand and clientele, a professional image can be defined in a number of ways. Very corporate brands may opt toward jackets and tailored oxford shirts with ties or scarves. Casual brands could go for sporty polo shirts. These crisp denim shirts have a universal appeal that’s relatable to just about everyone. No matter how you define your brand style, there are garments available to create a branded uniform program that is uniquely yours.
2. Promote Your Company & Brand
Employees are an extension of your company. So when they wear uniforms displaying your corporate logos and colors, they further extend your brand by giving it a physical presence all the while helping to differentiate your business within the markets you serve.
Twill shirts make a great option for showcasing your brand because, depending on the other garments worn, their styling can lean toward the casual (when paired with dark denim jeans, for example) or dressier (when worn with slacks or a skirt). There are short-sleeve and long-sleeve options to align with climate and seasons, keeping wearers comfortable all year long.
3. Advertise For Free
Not only are branded uniforms worn on the job, but they’re also worn to and from work. Wherever employees go prior to arriving at the office, during lunch and on the way home, they become walking billboards that promote your products and services.
Jackets are a great option to include in branded uniform programs, especially in urban setting where employees walk or take public transportation. Garments that have retailed-inspired styling such as the SoHo Jacket are sure to get brands noticed.
This popular silhouette has 100% polyester sweater fleece blocking at the sleeves and sides with the remainder made from 95% polyester / 5% spandex bonded poplin with a Vantek™ body that features a water-repellent, breathable membrane. See how awesome it is for yourself. The men’s cut is here and the ladies’ style is here.
4. Protect Workers
In addition to branding and promotional benefits, uniforms can also deliver functional benefits such as wearer safety. For example, flame resistant (FR) workwear can help prevent injuries caused by accidental electrical arc flashes or flash fires, and high-visibility uniforms can help protect workers from being struck by motorized vehicles.
5. Improve Security
Another functional benefit is security. Company uniforms that feature specific styles or colors make it easy to quickly identify who does or does not belong in specific work areas or on job sites.
These hard-working, rental-friendly SuperPro Twill shirts are built to withstand the wear and tear of any tough job. While the cotton/poly blend fabric has a stain-release finish and is extra strong for durability, it is brushed for softness so it wears comfortably wash after wash.
6. Keep Workers Clean
Aprons are one of the most common accessories to any branded uniform program for those in the restaurant and hospitality industries, but they’re also super handy for hardware stores, garden centers, art institutes, preschools and anywhere employees need an extra bit of protection from getting their main uniform dirty.
This Easy Care Reversible Waist Apron is durable and super versatile with three pockets on both sides. Bonus: It has stain-release and wrinkle-fighting protection to keep employees looking tidy all shift long.
7. Foster Team Spirit
Work uniforms promote a sense of team spirit, which can boost worker productivity. Incorporate them into an employee onboarding program to instill an immediate sense of belonging.
These Tommy Hilfiger Chambray Button-Down Shirts have the classic comfort of chambray and the retail brand recognition for added value.
8. Employee Benefit
Having a branded uniform program is a great hiring perk, as employees appreciate the fact that they don’t have to worry about what to wear each morning—and they have more disposable income because a portion of their paycheck isn’t going to their work attire.
These stain-release finish, odor-fighting, snag-resistant, moisture-wicking, easy-care performance polo shirts would be welcome by employees in restaurants, childcare facilities, home improvement and gardening centers, automotive retailers and any other business where team members may be working in a hot and/or potentially dirty environment. (Check out the ladies’ style here.)
9. Improve Customer Service
For companies that have direct customer contact, branded uniforms help customers immediately identify company representatives who can be approached for purchasing information or help. This improves customer service and the overall buying experience.
These textured camp shirts in men’s and women’s styles offer a modern take on the conventional camp shirt. With a subtle dobby texture, this streamlined style becomes softer wash after wash. Plus, it performs by resisting and releasing stains and maintaining a wrinkle-free appearance that lasts long beyond workers’ shifts.
10. Promote Company Pride
Work uniforms help instill a sense of pride and responsibility and can convert employees into “brand ambassadors” outside the actual workplace.
But the only way to build these kind of brand ambassadors is to choose garments that are of high quality, fit well for both men and women, and are on-trend stylistically. Building a branded uniform program around these elements + tying-in the logoed apparel to your brand aesthetic goes a long way toward creating a culture where employees thrive.
Designing Your Custom Branded Uniform Program
A managed workwear program can produce vast image enhancing results that are important to telling your brand story. And creating one is easier than you think. Find out how in Dress The Part: Jump Start Your Uniform Program In 7 Easy Steps.
Love one of the products above? Curious about what other options are available? Want to learn more about designing a custom uniform program?
Let’s chat. Drop a line at firstname.lastname@example.org or book an appointment at https://meetings.hubspot.com/corpspec/chat-about-swag for a quick 10-minute chat, 20-minute new product call or 30-minute brainstorming session.
Learn how our concierge service can go to work for you building a custom branded uniform program that will not only meet your marketing goals but that employees will also love. It is totally possible. Let us show you how!